When Canadians think of a brand, they think of Tim Hortons which is a truly Canadian brand. Everyone knows about it because it’s found in every corner.
According to the Brand finance Canada ranking, RBC defends the title of Canada’s most valuable brand, following a strong 26% growth to $22.7 billion.
TD ($18.3 billion) ranks 2nd, followed by Scotiabank ($14.7 billion) taking 3rd, and BMO ($13.2 billion) and CIBC ($10.4 billion) in 4th and 5th place respectively.
Banks have ranked on top of the list because they play a major role in people’s lives. From the first purchase of your car to your first home, all the life-changing decisions you make go through banks.
Here are Most Valuable Brands In Canada 2020
Ranking | Brands | Category | Brand Value (USD) |
---|---|---|---|
1 | RBC | Banks | 20,024 |
2 | TD Bank | Banks | 20,104 |
3 | Bell | Telecom providers | 13,318 |
4 | Scotiabank | Banks | 9,346 |
5 | Lululemon | Apparel | 7,758 |
6 | Tim Hortons | Fast Food | 6,757 |
7 | Bank of Montreal | Banks | 6,754 |
8 | Rogers | Telecom Providers | 6,385 |
9 | Telus | Telecom providers | 5996 |
10 | CIBC | Banks | 4,948 |
Source |Retail Insider